Member-only story
I Sold Homemade Granola at a Weekend Farmer’s Market and Bombed
What am I going to do with all this leftover granola?
Starting My Own Granola Brand
First, why am I selling granola at a weekend farmer’s market?
After 15 years in flashy yet unsatisfying corporate jobs, I was ready to do something different. A career transition. A life change. I didn’t want to work for someone else anyone — that never truly motivated me. I admire friends who are genuinely trying to help their company make money and are indignant when leadership doesn’t seem to care about more money.
I just never cared enough.
Which is not a nice feeling, to not care about what you did for 9 hours a day.
If no corporate job, then what? I wanted to do something in food, my lifetime passion, and I craved something physical after always working on a computer.
And thus Krunch Society was born. A Berlin based granola brand specializing is super crunchy granola that is also healthy — low sugar, high protein, high fiber.
